Social media is not only a means to share memes or post selfies these days. In the digital age, it is also a useful platform for businesses—startups, dental clinics, and real estate agents, among others—to reach out to their audiences, gain trust, and increase revenue. Keeping up with social media trends can also ensure that businesses remain relevant and can make waves in their local and online communities.

Why Social Media Matters More Than Ever

The typical individual spends almost 2.5 hours per day on social media. Whether scrolling Instagram, viewing Reels on Facebook, or browsing TikTok, individuals are consuming content continuously. If your business is not appearing where your market is, then you are missing out on beneficial opportunities.

Best Advantages of Leveraging Social Media Trends

1. More Visibility

Leaping on top trends, audio, or hashtags will get your content in front of a much wider audience. Trends will provide your posts with a window of discovery organically.

2. Establishing Trust Through Emotionally Resonant Content

Trendy and emotionally resonant content or educational content builds trust. For instance:

  • Dentists can leverage trending sound bites to present fast oral care tips.
  • Startups can present their journey, team culture, or behind-the-scenes.
  • Real estate agents can promote properties in popular home tour styles.

3. Humanizing Your Brand

Joining trends enables you to present a more relaxed, approachable side of your business. This humanization makes your brand more memorable and relatable.

4. Improved Engagement and Follower Growth

Algorithms on social media adore it when users interact. Trend-driven content tends to do well because it’s timely and relevant, prompting likes, shares, and comments.

5. Cost-Effective Marketing

You don’t have to break the bank on an ad budget to go viral. A well-timed, well-made Reel or TikTok with a popular format can provide you with the reach of a paid ad campaign—free.

Tips to Use Trends Smartly

  • Move Fast: Trends are fleeting. Attempt to participate while the trend is new.
  • Be Real: Use trends in a manner that resonates with your brand message.
  • Balance Trend and Value: Don’t simply trend for the sake of being humorous—ensure your content still offers some form of value or message.
  • Look at Industry Peers: Watch how your peers in your industry are working with trends. Put your own creative spin on comparable formats.

Real-World Examples

  • A New York dentist shared a popular lip-sync video with tooth brushing advice—and received 10K views within a week.
  • A real estate agent posted a brief tour of a new listing with a popular audio clip—and received 15 leads from one video.
  • A startup posted a ‘before and after’ makeover of their office using popular Reel effects—increasing their follower base by 40%.

Final Thoughts

Are you a neighborhood dentist, expanding business, or successful real estate broker? Riding social media waves is a difference maker. It’s about taking your audience where they are—in this case, through timely, interest-grabbing, and authentic content related to your brand.

At MIS Services Inc., our goal is to keep companies like yours competitive within the rapid online environment. Would you like to have some planning assistance in getting your social content strategy under way? Call us!