PPC Audit That Finds the Wasted Spend
If you're spending $5k+/month on Google or Meta ads, there's almost certainly 15-30% of it being wasted on bad keywords, broken tracking, weak landing pages, or settings that haven't been touched since the account was set up. Our PPC audit is the boring, methodical review that finds exactly where the leak is — and what fixing it would do for your cost per lead. No sales pitch, just a written report you can act on whether or not you hire us.
Account Structure Review
Campaign organization, ad group tightness, keyword match types, negative keyword coverage, audience layering. The structural issues that compound — every wrong setting multiplies wasted spend across every click.
Keyword & Search Term Analysis
Which keywords are actually converting, which are bleeding budget, and which search terms are matching that shouldn't be. Often 80% of spend goes to 20% of keywords — we find which 20% deserve it.
Conversion Tracking Audit
Pixels firing? Conversions deduplicated across platforms? Server-side tracking in place? Enhanced conversions enabled? Most accounts have at least one tracking issue — and bad tracking poisons every optimization decision.
Landing Page Review
Page speed, message match, form friction, mobile experience, trust signals. The best ad in the world can't fix a landing page that converts at 0.8%. We score each one against the ad it's connected to.
Creative & Ad Copy Analysis
Headline relevance, CTA strength, image fatigue, A/B test history. We identify which creatives are pulling weight, which are dragging, and which haven't been refreshed in 6+ months.
Prioritized Fix List
Every finding ranked by estimated impact and effort to fix. You leave the audit with a 1-2-3 priority list, not a 50-page document you'll never read again. Quick wins first, structural fixes second.
Need active PPC management? See Paid Marketing →
Most Accounts Waste 15-30% of Spend
Across the 250+ PPC audits we've done, the median account had 22% wasted spend — bad match types, untargeted negatives, broken tracking, or weak landing pages. That's $2,200 leaking out of every $10k spent.
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A Methodical Review. No Sales Theatre.
We don't pitch you a retainer on the audit call. We hand over the findings and let you decide what to do with them — keep your current agency, fix internally, or hire us.
Read-Only Access
You grant view-only access to your Google Ads, Meta Ads, GA4, and tag manager. We never need edit access for an audit — and you never lose control of your account.
5-Day Deep Review
Two senior PPC specialists review the account independently, then compare notes. Two-eye reviews catch things one-eye reviews miss — especially attribution and tracking issues.
Written Report + Call
20-30 page written report with findings, screenshots, and prioritized fixes. Plus a 60-minute walkthrough call with your team to answer questions and explain the highest-impact items.
Optional Implementation
If you want us to implement the fixes, we quote it. If you want to take the report to your in-house team or current agency — that's fine too. The audit stands on its own.
Want help with ad setup specifically? Explore Account Setup →
PPC Management Plans (Free Audit Included)
Starter
$500-$3,000 monthly ad spend
- ✓ Free account audit
- ✓ Campaign restructure
- ✓ Conversion tracking setup
- ✓ Weekly optimization
- ✓ Monthly report
Growth
$3,000-$15,000 monthly ad spend
- ✓ Everything in Starter
- ✓ Search + Performance Max management
- ✓ A/B ad testing
- ✓ Landing page guidance
- ✓ Monthly call
Network
$15,000+ monthly ad spend
- ✓ Everything in Growth
- ✓ Full-funnel campaigns
- ✓ Advanced bidding strategy
- ✓ Priority support
- ✓ Dedicated manager
The audit is free. Your ad spend goes directly to the platform — never marked up. Month-to-month.
Frequently Asked Questions
Ready to See Where Your Ad Budget Is Going?
Tell us your monthly ad spend and which platforms you're running on. We'll send the access request, complete the audit in 5 business days, and deliver the report with a no-pressure walkthrough call.