Campaign Optimization for the Channels Already Spending
Launching a campaign is easy. Optimizing it month over month — bid by bid, audience by audience, creative by creative — is where the real performance lift hides. We pick up campaigns mid-flight: PPC, paid social, email, programmatic — diagnose what's leaving money on the table, and run a methodical optimization cadence that lifts return without doubling budget.
Bid & Budget Management
Daily bid adjustments, automated rules, dayparting, and budget reallocation across campaigns and ad sets. Move budget toward what's working, away from what isn't — without losing the long-tail discovery.
Creative Testing & Rotation
Structured A/B and multivariate tests on ad creative, hook variations, CTAs, and landing pages. Statistical significance enforced before declaring winners — no "feels like that one's better" gut calls.
Audience Refinement
Lookalike audience iteration, RLSA layering, customer match updates, in-market signals, and exclusion lists. The audience layer is often where the biggest performance gains hide — and where most accounts haven't touched in 6 months.
Conversion Tracking & Attribution
Server-side tracking, enhanced conversions, offline conversion imports, multi-touch attribution models. Optimization decisions are only as good as the data they're based on.
Landing Page CRO
Conversion rate optimization on the pages your campaigns point to. Form friction, message match, mobile UX, trust signals. Often the biggest unlock isn't the campaign — it's the page.
Weekly Performance Reviews
Weekly internal review of every active campaign, monthly client report. We catch problems in week 1 — not at the quarter-end review when budget's already been wasted.
Need ongoing PPC management? See Paid Marketing →
Optimized Campaigns Outperform Unoptimized by 2-3×
WordStream's analysis shows continuously optimized campaigns outperform set-and-forget campaigns by 2-3× on CAC. The compounding effect of weekly small adjustments dwarfs the impact of any single big change.
00 ×
Performance Lift
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Campaigns Optimized
00 %
Avg CPL Reduction
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Years Experience
Audit, Stabilize, Then Compound
Most campaigns don't need to be rebuilt — they need to be optimized. We don't blow up what's working; we fix what isn't and scale what is.
Campaign Audit
Deep audit of current campaign structure, performance by segment, conversion tracking integrity, and quick-win opportunities. Output: 30-day optimization plan with estimated impact per fix.
Stabilize & Fix
Conversion tracking fixes, structural cleanups, negative keyword expansion, audience deduplication. Week 1-2 work that often produces 10-20% lift before any real optimization starts.
Test & Scale
Structured testing cadence — new creative every 2 weeks, new audiences monthly, new landing-page variants quarterly. Statistical rigor on test calls — no premature scaling.
Monthly Strategic Review
Performance review, attribution check, budget reallocation, and next-month plan. Predictable optimization rhythm — predictable performance compounding.
Want an account audit first? Explore PPC Audit →
Campaign Optimization Plans
Starter
$500-$3,000 monthly ad spend
- ✓ Account audit + restructure
- ✓ Bid + budget tuning
- ✓ Negative keyword management
- ✓ Weekly optimization
- ✓ Monthly report
Growth
$3,000-$15,000 monthly ad spend
- ✓ Everything in Starter
- ✓ A/B ad + landing page testing
- ✓ Performance Max controls
- ✓ Audience + bid strategy
- ✓ Monthly call
Network
$15,000+ monthly ad spend
- ✓ Everything in Growth
- ✓ Multi-channel optimization
- ✓ Advanced bidding + feeds
- ✓ Priority support
- ✓ Dedicated optimizer
Ad spend goes directly to the platform and is never marked up. Month-to-month, no long-term contract.
Frequently Asked Questions
Underperforming Campaign You Want a Second Opinion On?
Tell us which channel and what the campaign is for. We'll do a free 30-minute review — current performance, structural issues, top 3 optimization opportunities — and tell you honestly whether we can help.