Paid Marketing That's Measured to the Dollar
Every business runs paid ads at some point. Most lose money doing it because nobody's actually measuring beyond cost-per-click. At MIS Services Inc, we run paid campaigns the way the actual best media buyers do — full-funnel tracking, weekly optimization, real attribution from click to revenue. Google Ads, Meta Ads, programmatic, retargeting — all tuned to one number: return on ad spend.
Google Ads (Search & Performance Max)
Search ads on high-intent queries, Performance Max for full-funnel coverage, Shopping Ads for e-commerce. We build out keyword lists, negative keyword filters, and bid strategies that scale spend without wrecking efficiency.
Meta Ads (Facebook + Instagram)
Lead generation, e-commerce, awareness, retargeting — we plan and run Meta campaigns with proper audience research, creative testing rotations, and conversion API setup so iOS 14+ tracking doesn't kill your data.
YouTube & Display Advertising
YouTube TrueView, bumper ads, and Discovery placements paired with Google Display Network campaigns. Built for reach, video views, and remarketing — measured down to assisted conversions, not just last-click.
Programmatic & DSP Buying
When campaigns scale beyond Google + Meta, we plan programmatic display, video, CTV, and native through DSPs. Audience-first targeting, brand-safe inventory, and measurable lift studies — not just CPMs.
Retargeting & Audience Building
First-party data, lookalike audiences, customer match, and dynamic retargeting flows that re-engage cart abandoners, content readers, and past customers. The cheapest CPAs in your account are almost always retargeting.
Tracking, Attribution & Reporting
Google Tag Manager, GA4, server-side tracking, UTM frameworks, multi-touch attribution. Our reports show what's working and what isn't — and why — so every dollar moves to the campaign producing it.
Looking for Google Ads specifically? See Google Ads Management →
Paid Ads Are the Fastest Way To Predictable Growth
SEO and content compound slowly. Paid ads turn on revenue this week. Done right, they're predictable — you spend $X, you make $Y. Done badly, they're the fastest way to set fire to a marketing budget. The difference is in the tracking and the optimization, not the channel.
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Ad Accounts Managed
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Avg CPA Reduction
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Client Average
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Years Experience
A Real Process For Paid Marketing
We don't "set and forget" — and we don't run "agency tests" on your dime. Every account gets a structured launch, weekly optimization, and monthly strategy reviews.
Account Audit & Strategy
If you have existing accounts, we audit them — what's wasting spend, what's underfunded, what's broken in tracking. We build a 90-day plan with channel mix, budget allocation, and measurable KPIs.
Tracking Build
Before launching new spend, we fix the foundation: GA4 events, conversion API, server-side tagging, UTM standards. Without clean tracking, optimization is guesswork.
Launch & Test
We launch campaigns in tight, controlled budgets with creative variations and audience tests. The first 4-6 weeks are about finding the winning combinations — then we double down.
Scale & Optimize Weekly
Weekly bid adjustments, creative refreshes, audience exclusions, and budget shifts. Monthly reports show what changed, why, and what's next. Spend grows only when efficiency holds.
Want full PPC management? Explore PPC Management →
Ready to Run Paid Ads That Actually Pay Back?
Send us read-only access to your Google Ads or Meta accounts (or just tell us about your goals if you're starting fresh) and we'll send a written audit with the 3 biggest opportunities. Free, no obligation, no sales pitch.