eBay Marketing That Actually Sells
eBay rewards sellers who treat the platform like a real storefront — fast-moving inventory, professional listings, and steady review velocity. The sellers stuck with stale listings and bargain-basement pricing usually got there by ignoring the levers eBay's algorithm actually rewards. At MIS Services Inc, we run eBay accounts the way eBay's own Top Rated Sellers do: tight listings, smart Promoted Listings spend, and a storefront that builds trust at first glance.
Listing Optimization
Titles tuned to eBay search, item specifics filled out completely, high-resolution photos, structured descriptions, and the right category placement. The boring detail work that decides whether your listing shows up on page 1 or page 7.
Promoted Listings Ads
Standard, Advanced, and Promoted Listings Express campaigns set up with the right ad rate per category — high enough to win placement, low enough to protect margin. Weekly rate adjustments based on actual conversion data, not eBay's default suggestions.
eBay Store Design
Custom storefront design that builds buyer trust before they click "buy now." Category navigation, featured items, branded hero imagery, and store policies that signal you're a real business — not a weekend reseller.
Bulk Listing Management
If you've got 100+ SKUs, manual updates aren't realistic. We use Terapeak, File Exchange, and Seller Hub bulk tools to revise pricing, refresh titles, and update item specifics across thousands of listings in hours instead of weeks.
Pricing & Sales Velocity Strategy
eBay weights sales velocity heavily in search ranking. We help you balance pricing, promotions, multi-quantity discounts, and best-offer rules to keep velocity high — which lifts ranking — which lifts velocity. The compounding loop most sellers miss.
Performance & Account Health
Monthly reports covering impressions, conversion rate, ad cost-of-sale, defect rate, and Top Rated Seller status. We monitor account health metrics proactively so suspensions and restrictions don't sneak up on you.
Looking at Amazon too? See Amazon Marketing →
eBay Has 130M+ Active Buyers Worldwide
While everyone obsesses over Amazon and Shopify, eBay quietly does $74 billion in GMV a year — with measurably lower competition and better margins for the right inventory categories. We help sellers actually capture that demand.
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Active eBay Buyers
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eBay Accounts Managed
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Avg Sales Lift
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Years Experience
A Practical eBay Growth Process
Every eBay engagement starts with a listing-by-listing audit and ends with monthly velocity reports. No black-box "eBay secrets" — just methodical optimization.
Account & Listing Audit
We review every active listing — title quality, item specifics completeness, photo count, price competitiveness, defect rate, and Top Rated Seller standing. Output: a prioritized fix list.
Listing Fixes & Refresh
Bulk update titles, item specifics, photos, and descriptions on the listings with the biggest velocity opportunity. Old listings get refreshed; underperformers get retired or relisted.
Launch Promoted Listings
Set up Promoted Listings campaigns at category-appropriate ad rates. We start at conservative rates and adjust weekly based on actual ad-attributed-sales data, not eBay's default suggestions.
Monitor & Scale
Weekly velocity tracking, monthly account-health reviews, quarterly inventory strategy sessions. As listings climb in ranking, we redirect ad spend to the next tier of inventory.
Need full e-commerce SEO? Explore E-commerce SEO →
Ready to Grow Your eBay Sales?
Send us your eBay store URL (or just tell us about your inventory) and we'll send back a free audit covering listing quality, Promoted Listings opportunity, and competitor benchmarking. No obligation, no sales pressure.