Ad Copy Development Built to Lift CTR + CVR
You can have the best media buyer in the country, but if your ad copy says "Quality Service. Trusted Brand." — no one's clicking. Ad copy is the single most-leveraged variable in paid media: a 0.5% CTR lift compounds across every dollar of spend. We write ad copy that earns the click AND sets the right expectation for the landing page — the combination that lifts both CTR and conversion rate.
Google Responsive Search Ads
Full RSA sets — 15 headlines + 4 descriptions per ad group, written to Google's pinning recommendations and tested for asset rating. Each headline targets a specific angle: pain, offer, social proof, urgency, brand.
Meta & Instagram Ad Copy
Hook lines, body copy, and CTAs for Facebook + Instagram feed, story, and reels formats. Multiple variations per audience for A/B testing — because Meta needs creative velocity, not creative perfection.
LinkedIn Ad Copy
Sponsored content, message ads, and conversation ads written for B2B audiences. Tone that respects how busy your prospects are — short, specific, and free of "empower / synergy / leverage" jargon.
TikTok & Shorts Hooks
First-3-second hook lines, on-screen text, and voiceover scripts for TikTok and YouTube Shorts ads. The retention-first format that lives or dies in the opening hook.
A/B Test Variation Sets
Structured test sets that isolate one variable at a time — hook line, CTA, offer, social proof. So when CTR moves, you know which lever actually moved it. No more guessing.
Landing Page Message Match
Ad copy reviewed against the landing page it points to — headline match, offer match, tone match. Mismatch is the silent killer of conversion rate; we keep ad-to-LP a single coherent message.
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A 0.5% CTR Lift Cuts CPC ~12%
Google's Quality Score formula heavily weights expected CTR. A 0.5% CTR improvement on the same keyword set typically lowers CPC by 10-15% — meaning ad copy improvements pay for themselves in lower media costs alone, before any conversion lift.
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Ads Written
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Years Experience
Brief, Write, Test, Refine
We don't write ads in a vacuum. Every ad starts with audience research, competitor analysis, and the actual landing page. Then we write to the test, not to a portfolio.
Audience & Offer Brief
Who is the ad for, what objection are we beating, what's the offer, what's the landing page promise. The 30-minute intake that prevents 10 rounds of revisions later.
Multi-Angle Draft
First draft covers 4-6 different angles per ad group — pain, gain, social proof, urgency, brand, contrast. Then we trim to the strongest 3-4 for testing.
Optimization Pass
Character counts, keyword inclusion, dynamic insertion tags, sitelink/callout assets, headline pinning recommendations. The boring on-platform details that move asset rating from "Average" to "Excellent."
Test & Refresh
Launch, run for 7-14 days at statistical significance, declare winners, retire losers, write next round. Continuous testing — because what worked last quarter rarely works this quarter.
Want an account audit first? Explore PPC Audit →
Ad Copy Plans
Starter
Active small advertisers
- ✓ Up to 20 ad copies per month
- ✓ Search + display
- ✓ A/B variants
- ✓ One revision round
- ✓ Monthly report
Growth
Mid-size advertisers
- ✓ Everything in Starter
- ✓ Up to 50 ad copies per month
- ✓ Performance Max assets
- ✓ Landing page copy guidance
- ✓ Monthly call
Scale
High-volume advertisers
- ✓ Everything in Growth
- ✓ 100+ ad copies per month
- ✓ Multi-channel creative system
- ✓ Priority turnaround
- ✓ Dedicated copywriter
Month-to-month, no long-term contract.
Frequently Asked Questions
Send Us Your Current Ads We'll Tell You What's Wrong
Send screenshots or links to 3-5 ads you're currently running. We'll do a free 20-minute teardown — headlines, CTAs, message match — and tell you the top 3 changes that would lift CTR. No obligation.