Press Release Writing That Reads Like News, Not Ad Copy
Most press releases never get picked up because they read like a sales brochure. Journalists can spot the difference in 5 seconds. At MIS Services Inc, we write press releases the way newsrooms expect them — strong news angle up top, real quotes, AP style, clean facts — so editors actually consider running them. Then we get the release in front of the right journalists, not a generic wire that nobody reads.
Product & Launch Releases
Launching something new — a product, service, location, app, partnership? We write the release that frames it as actual news, with a strong angle, the right context, and quotes that read like the founder actually said them.
Funding & Acquisition Announcements
Round closes, acquisitions, mergers, big customer wins — events that move the news cycle. We handle the embargo, the timing, the spokesperson Q&A prep, and the multi-outlet outreach so the story lands well across business and trade press.
Event & Milestone Releases
Awards, anniversaries, conferences, executive appointments, charity events. Often-overlooked story angles that local and trade press genuinely cover — when the release is positioned correctly.
Crisis & Response Releases
When something goes wrong, the press release is your control point. We help craft response statements that protect your brand, satisfy journalists, and avoid the legal pitfalls of saying too much or too little.
Distribution & Outreach
We distribute via PR Newswire, Business Wire, EIN Presswire, and direct pitches to vertical-specific journalists we've worked with. Not just "posted to a wire" — actually pitched, with context, to humans who cover your space.
Media Kits & Boilerplate
A clean media kit — company boilerplate, logos, founder bios, fact sheet, downloadable assets — makes journalists' jobs easier and earns coverage that other releases don't get. We build them once and you reuse them forever.
Looking at broader content writing? See Content Writing →
Press Coverage Builds Trust You Can't Buy With Ads
A single article in a trade publication can drive more credibility than $10,000 of paid social. The trick is writing releases the right way — as news, not as marketing — and getting them to journalists who actually cover your industry.
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A Process That Treats Each Release as News
Every release follows the same disciplined process — angle, draft, quotes, fact-check, distribution, follow-up — so coverage isn't accidental.
Angle Discovery
We get on a 30-minute call to dig out the real news angle. What's actually new, what's interesting to your industry, who would care, why now. The angle determines everything that follows.
Draft & Quotes
We draft the release in AP style — strong lede, supporting paragraphs, real quotes from named spokespeople, boilerplate, contact info. You review one draft, we revise once, then it's locked.
Distribution
Wire distribution if appropriate, plus direct pitches to the 10–20 most relevant journalists in your space. We send personalized notes — not a blast — because that's what actually earns coverage.
Track & Report
We monitor pickup across wires, syndication, social mentions, and direct media coverage for 2 weeks after distribution. You get a written report with every URL and reach estimate.
Want reputation management to go with the PR? Explore Reputation Management →
Have News Worth Sharing? Let's Talk.
Send us a 2-sentence pitch on what you'd like to announce. We'll come back same-day with whether it's release-worthy, what angle would land best, and what coverage would be realistic. No obligation.