If you are running Google Ads (or some version of a pay-per-click (PPC campaign), and not seeing stellar returns, chances are that your ad account is in need of a professional tune up. That’s where a PPC audit service in New York will help. At MIS Services INC we help businesses in NYC and beyond better understand where their ad dollars are being spent—and to make every ad dollar count.

What Is a PPC Audit and Why is it Important?

A PPC audit is a sort of health check for your advertising campaigns. It assesses how your ads are set up, how your budget is being spent, what keywords are working (and what are not), and how much return you are getting on your ad spend.

Q: What’s a PPC audit?

A: A deeper look into your PPC/advertising account which helps identify performance issues, optimize ad spend, and maximize your return on investment.

Why MIS Services INC for PPC Management Services in New York?

We are a local digital marketing group within New York and we know how to assist you in standing out from the competition! Regardless, if you are a small business, a medium-sized, or a large organization, we have comprehensive PPC management available to assist you in getting better leads, more sales, and a better return rate than previously achieved. 

✅ Transparent Reporting 

✅ Keyword level analysis 

✅ Google Ads certified and professional team 

✅ Tested campaigns that compete against your unique NYC competitors 

✅ Actionable customized plan 

Signs You Need a PPC Audit!

Still not sure if you need a PPC audit? Here are some signs you may have experienced: 

You have a low Click through Rate (CTR) 

You are spending a large amount of money and only getting a few conversions 

Your Cost Per Click (CPC) is still going up 

You have no idea what part of your campaign is yielding results 

Your ads are not showing for relevant searches

If any of these sound familiar, then a PPC audit with MIS Services INC can provide you insight into why your campaign isn’t performing the way you want it to. 

How We Conduct a PPC Audit in New York: Short and Simple

Here at MIS Services INC we are not going to sugar coat it. This is how we perform a PPC audit in New York.

1. Account Review

We will log into your Google Ads account and review the account structure, settings, ad groups and account history of performance.

2. Review of Keywords & Ad Copy

We will analyze what keywords are performing, and which keywords are wasting your spend on clicks to no available customer’s results. We will also analyze the ad copy of the ads to determine if it is relevant and compelling.

3. Review of Landing Page

Where your ads are sending people is very important. We will confirm that your landing pages are optimized to convert, and relevant to the ad copy.

4. Budget & Bidding Strategy

We will analyze how your ad budget is spent, and confirm if your bidding strategy aligns with your company’s objectives.

5. Conversion Tracking & Reporting

We make sure conversion tracking is set up correctly and we provide a clear actionable audit report as well. 

What’s Included in Our PPC Services

In addition to audits, our full PPC service in New York includes:

Campaign Creation & Onboarding

Keyword Research & Negative Keywords

Ad Creative A/B Testing

Reporting & Analytics

Ongoing Optimization & Management

We provide all of it so you can work on your business while we run the ads.

Typical PPC Issues We Help to Fix

Typically, most of the accounts we audit have a few major issues:

Broad match keywords are used without control

They forgot to set location targeting settings

There is no A/B testing on ad variations

They forgot their conversion tracking or it was not set up properly

They had poor ad relevance or received a low quality score

Fixing these issues not only improves the quality of your ads, they may also help you with a reduced cost-per-click while generating more leads.

Who Needs a PPC Audit?

This is a great service for small business owners new to Google Ads, e-commerce stores utilizing shopping ads, local service providers that require more phone calls, agencies with many clients they manage, companies spending a lot of money on ads that require optimization, etc. 

And even if your campaigns are doing “okay,” a second set of eyes will often find better opportunities to stretch your spend even further and deliver better results!

How Often Should You Conduct a PPC Audit?

We recommend you do a full audit every 3 to 6 months, especially if you are scaling or changing budgets. Digital ad platforms constantly change; what worked three months ago may not work today.

Real Results, Right Here in New York

“MIS Services did a full audit on our Google Ads and reduced our wasted spend by 50%. We went from 1-2 leads a week to 10+ quality inquiries. Highly recommended!” 

– Jake M., Local Business Owner, NYC

“They cleaned up our ad structure, and now our ROI is up 3x. And now, we understand our reports!” 

– Sophia G., E-commerce Store, Brooklyn

Transparent Pricing & Quick Turnaround

Our PPC audit service is priced competitively in New York, you will get your recommendations and actionable insight quickly. Whether you choose to stay with us or take the report to another agency, you will have clarity and direction.

Ready to Make Improvements to Your PPC Campaign?

If you are tired of guessing what is going wrong with your Google Ads or just want an expert to take a look, know that MIS Services INC is here to help you, right here in New York.

Frequently Asked Questions

Q1: How long will my PPC audit take?

The average time frame for a standard audit is 3-5 business days, depending on account size.

Q2: Can I do my PPC audit myself?

Yes, but you may miss some of the issues hiding in your PPC account that are costing you money unless you have experience like our team has.

Q3: Are you going to fix the issues you find?

Yes, we are more than happy to implement the changes that are identified in the audit as part of our PPC management services.