Medical SEO Services

Medical SEO is the practice of ranking healthcare practices for patient searches on Google, Google Maps, ChatGPT, Claude, and Perplexity. It differs from regular SEO in three ways: (1) Google classifies medical content as YMYL — Your Money Your Life — and applies stricter E-E-A-T quality standards; (2) HIPAA-compliant infrastructure is required (standard Google Analytics on intake forms is a violation); and (3) medical schema markup (Physician, MedicalProcedure, MedicalCondition) signals Google what type of provider you are. Generic SEO templates fail medical practices because they ignore all three.

Our medical SEO retainers run $499 per month (Starter), $999 per month (Practice), and $1,999 per month (Network). Ad spend is separate (typically $1,500-$5,000/month) and goes directly to Google or Meta — never marked up through us. Most medical SEO agencies hide pricing; we publish ours openly because we believe doctors deserve transparency before signing.

Google Business Profile optimization and on-page fixes deliver measurable lift within 30-60 days. Local SEO and town-level rankings take 90-120 days. Competitive specialty terms (cardiology, dermatology, plastic surgery) take 6-12 months for top-3 organic positions. Most medical practices see consistent new-patient flow by month 3 and significant lift at month 6.

Yes. Under the Office for Civil Rights December 2022 bulletin on tracking technologies, standard Google Analytics on a medical practice website that captures appointment requests transmits Protected Health Information without authorization — a HIPAA violation. OCR opened investigations into 60+ healthcare organizations in 2022-2023 for exactly this. We migrate medical sites to Plausible, Fathom Analytics, or GA4 with strict PHI exclusion configured.

YMYL stands for Your Money Your Life — Google classifies medical content as YMYL because misinformation can harm patients. Google's E-E-A-T framework (Experience, Expertise, Authoritativeness, Trustworthiness) applies most strictly to YMYL sites. Practical requirements: every medical content page should have a named author with credentials, a medical reviewer attribution with date, citations to peer-reviewed sources, and proper medical schema markup. Sites ignoring this do not rank for competitive medical terms.

Medical schema markup is structured data (JSON-LD) that signals Google specifically what type of healthcare provider you are. We deploy MedicalBusiness, Physician (with credentials, specialty, hospitalAffiliation), MedicalProcedure (with procedure types), MedicalCondition, FAQPage, and BreadcrumbList. Most medical sites in 2026 use zero or only basic LocalBusiness schema — properly deployed medical schema is one of the fastest competitive advantages still available.

Yes. Insurance acceptance is one of the top three patient-search qualifiers. We surface accepted plans (BCBS, Aetna, Cigna, UnitedHealthcare, Humana, state Medicaid MCOs) in the first 50 words of every landing page. For out-of-network/cash-pay practices, we build cash-pay messaging that converts price-sensitive searchers.

Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) are practices for getting cited in ChatGPT, Claude, Perplexity, and Google AI Overviews. AI engines are increasingly the first step in patient research — a 2025 study found 18% of medical searches now start in an AI tool. We build llms.txt configurations, FAQ schemas, question-format H2s, and citation strategies that help your practice get cited as the source AI engines recommend.

Yes. Multi-location SEO is a Network tier specialty. We build per-location Google Business Profiles with location-specific photos and posts, per-location landing pages, per-provider author SEO (named-doctor searches), centralized intake routing, and bulk schema deployment. Hospital-affiliated practices benefit from hospital-system signaling in author profiles.

Call 347-410-8416 or fill out the contact form. We schedule a free 30-minute audit reviewing your current SEO posture, HIPAA compliance, schema deployment, and competitive landscape in your specialty and region. After the call you receive a written recommendation with prioritized 90-day action items and transparent pricing. No long-term contract. No PHI exchanged.