What Is Quora & How Can Quora Help Your Business?
Quora is a site where people ask questions and get answers back from other people. And although it’s a question-and-answer site, it is also a wonderful method for entrepreneurs to establish visibility, credibility, and trust with potential clients.
If you run a business, and you wish to share your knowledge and attract potential customers searching for your kind of service, then you have come to the right place.
Why You Should Use Quora for Your Business
Each and every day individuals ask questions on Quora regarding something from technology and health to business, finance, and marketing. And when you give people helpful responses, your business will start to appear before more eyeballs.
Here are some reasons that your should take your time out on this website:
- Individuals are seeking guidance.
- Your replies can be pending for a really long time.
- You must give away your knowledge for free.
- Good responses can show up in search results.
Tips to Get Started
If you have never used Quora before, do not worry. Here are a few straightforward steps to get started and to be effective.
1. Build a strong profile
You will want to start with a set up a good profile. Use your real name and have a nice image of either yourself or something relevant. Include a description about yourself, and note what you do or what you are about. It is good to share a link to a website if you have a business.
2. Follow Topics that relate to your type of business
Once you have your profile set up, follow topics where your potential customers may be asking questions. Following topics will allow you to keep up with new questions posted daily and to spot opportunities to answer useful questions.
3. Answer with helpful answers
When you see a question you want to answer, write something that is clear and a help to the questioner. Use plain language and try to address the user’s problem honestly. You can even share your real-life experiences about a problem. People want to listen to real stories. For example, if someone is asking how to increase their business presence online, share a few suggestions that have worked for you as well as your clients.
4. Keep it real
When you answer a question on your business or service, do not sound like you are selling something. Always try to give real value, and only suggest your business if it politely fits in the conversation.
5. Provide Recommendations for Next Steps
You can always tack on at the end of an answer with a line suggesting people reach out if they want more guidance/emails. For example:
“If you would like any further guidance/support please reach out, I would be happy to provide more.”
Advertising on Quora
Quora also allows for paid advertising on their site, in addition to your answers potentially going viral. Paid advertisements may present as sponsored answers or display ads (you can target individuals based on what they read/search).
If you have budget, and would like to see results quicker, paid ads can be an option. Just remember your ad needs to provide value, perhaps a free guide or basic offer.
Ad Best Practices:
- Make it easy.
- The link needs to go to a page that describes what you offer.
- Trial budget first.
- Pick topics that people might require help with.
Do’s and Don’ts
Here are some simple rules to write by when using Quora for business.
✅ Do:
- Be consistent, post often.
- Think help, not sell.
- Be nice and human.
- Answer every comment or daily dig on your answer.
❌ Do not…
- Spam your links in each answer.
- Copy and paste the same answer all over the place.
- Use big words and long paragraphs.
- Ignore the questions that get replies!
Should I do it myself or have somebody do it?
If you have the time and you enjoy writing, you can manage your Quora presence. However, if you are busy, and/or you are not sure where to begin, it would be wise to hire someone to manage your account.
If you do hire a person or company, make sure they:
- Choose the right questions to answer,
- Create helpful responses,
- Know how to track the performance of your content,
- Create advertisements if necessary.
This enables you to run your business, but build a presence on Quora.
What can we do for you?
We can help any business effectively use Quora with full support. Our team will do it all, including content planning, writing the answers, ads, etc.
We help all types of businesses and are out there providing value and differentiators by simply answering the right questions, the right way.
Whether you are a local shop, a service provider, or just starting something, we can help you be recognized and trusted online!
Would you like to discuss how this might apply, and for you and your business? Let us know if you would like to discuss.
Questions You Might Have
How long before I see some results?
As a rule of thumb, you will typically see some incremental traffic and activity after about a couple of weeks – in particular if you keep a steady response pace, and tie value based posts into the response.
Can this work for a small business?
Yes! Typically, smaller businesses end up getting the best results, due to the specialized range of services they offer that people are looking for.
What if I don’t have time to create the answers?
That’s what we are for. We can write and publish for you, while you continue to be in the day to day activities!
Final Thoughts
Marketing your company on the internet doesn’t necessarily mean a large expenditure in advertising. Sometimes just being somewhere where your customers are searching makes a big impact.
Quora makes that possible—a platform to serve, educate and quietly show off your knowledge.
If you are willing to try this out, we can assist in making it happen for you!
