Google Ads Setup That Doesn't Need to Be Redone in 3 Months
The biggest waste in PPC isn't bad ad copy or bad bids — it's a bad account structure that everyone inherits and nobody wants to rebuild. We build Google Ads accounts the right way the first time: tight campaign structure, proper conversion tracking, audience layering, negative keyword frameworks, and conversion-optimized landing page connection. So when you (or your next agency) takes over, you're optimizing — not unwinding.
Campaign Structure Build
Campaigns segmented by funnel stage, match type, and intent — not by random keyword groupings. Tight ad groups (≤15 keywords), themed by buyer intent, with dedicated ad copy per theme.
Conversion Tracking Setup
GA4, Google Tag Manager, enhanced conversions, server-side tagging, offline conversion uploads. Every lead and sale tracked back to the click — because optimization without tracking is guessing.
Keyword Research & Negatives
Primary + secondary keyword lists with intent scoring, plus pre-built negative keyword lists for irrelevant variations (free, jobs, DIY, etc.). The negatives are what protect spend from day 1.
Audiences & Remarketing
Customer match upload, similar audiences, in-market audiences, GA4 remarketing audiences, RLSA layering. The audience structure that lets you bid smarter — not just on keywords, but on who's searching them.
Ad Copy & Asset Setup
Full RSA sets per ad group with pinning recommendations, plus sitelinks, callouts, snippets, image extensions, and lead-form extensions. Asset rating reviewed before launch — not after.
First-30-Day Plan
Written 30-day optimization plan — what to monitor in weeks 1, 2, 3, 4 and when to make first bid/keyword/copy adjustments. So whoever runs the account knows exactly what "good" looks like.
Already running ads? Get an audit first. See PPC Audit →
Bad Setup Wastes 30% of Spend in Month 1
Across the accounts we've audited after takeover, the median account wasted 30% of month-1 spend on structural issues that could have been prevented at setup — bad match types, missing negatives, broken tracking. Get it right once, save thousands.
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Setup Timeline
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Plan, Build, Launch, Hand-Off
A 10-day setup that produces an account ready to scale — with documentation so whoever runs it next (us, you, or someone else) has zero ambiguity about how it's structured.
Discovery & Plan
60-minute discovery to understand offer, target audience, unit economics, and existing data. Written account plan delivered within 48 hours — structure, budget allocation, KPI targets.
Tracking First
Conversion tracking built and tested BEFORE any campaigns go live. GA4 events, GTM tags, enhanced conversions, server-side tagging where applicable. No campaigns launch without verified tracking.
Build & QA
Campaigns built per the approved plan. Internal QA review (negatives, match types, ad relevance, landing page connection) before client review. You sign off before launch.
Launch + Hand-Off
Soft launch at 50% budget, monitor for 72 hours, then scale to full budget. Hand-off document delivered with account map, KPI definitions, and 30-day plan. Optional ongoing management retainer.
Need ongoing PPC management? Explore Paid Marketing →
PPC Account Setup Plans
Starter
New accounts under $3,000 ad spend
- ✓ Full account build
- ✓ Campaign + ad group structure
- ✓ Conversion tracking
- ✓ Initial keyword + negative lists
- ✓ Monthly report
Growth
Accounts up to $15,000 ad spend
- ✓ Everything in Starter
- ✓ Search + Performance Max
- ✓ A/B ad copy testing
- ✓ Audience signals + remarketing
- ✓ Monthly call
Network
Larger or multi-account setups
- ✓ Everything in Growth
- ✓ Multi-channel coordination
- ✓ Advanced bidding strategy
- ✓ Priority support
- ✓ Dedicated manager
Ad spend goes directly to the platform and is never marked up. Month-to-month, no long-term contract.
Frequently Asked Questions
Ready for a PPC Account Built Right the First Time?
Tell us your offer, monthly budget range, and goals. We'll come back with a fixed setup quote, recommended structure, and a realistic 30-day projection. No retainer commitment required.
Ready to Grow Your Business?
Free 30-minute audit. We pull your website, competitor rankings, and current Google/AI visibility for your market. Written 90-day priority plan follows within 48 hours. No long-term contract.