Hand-Coded WordPress, Not Elementor Templates
MIS Services Inc has been writing custom WordPress code for Long Island businesses since 2013. Twelve years of custom themes, custom plugins, WooCommerce builds, and (since 2023) headless WordPress paired with Next.js frontends.
Most Long Island WordPress developers ranking on Google are actually Elementor template assemblers. They install Elementor Pro plus JetEngine, drag-and-drop blocks into pre-made layouts, and call it custom WordPress development. The result is slow (Elementor adds significant CSS bloat), inflexible (you cannot change the layout without buying a new theme), and dependent on a third-party builder that can break with any WordPress core update.
We write WordPress themes by hand. PHP for back-end logic, semantic HTML for accessibility, custom CSS for performance, vanilla JavaScript or Alpine.js for interactivity. The result loads in under two seconds, scores 90+ on Lighthouse, and stays under your control. When WordPress 7 releases, your site does not break.
For SEO and visual design only, see web design Long Island. For custom applications outside WordPress, see Long Island web developer.
Custom WordPress, Not Template Assembly
Hand-Coded Custom Themes
Custom WordPress themes written from scratch in PHP, HTML, CSS, JavaScript — not Elementor templates. Faster, more secure, fully under your control.
WooCommerce Builds
Stripe/PayPal, Authorize.net, ShipStation, QuickBooks sync, subscriptions, B2B pricing tiers, customer portals, multi-currency, multi-warehouse.
Headless WordPress + Next.js
Keep WordPress admin your team knows. Replace the frontend with Next.js for sub-2-second loads and SEO that template themes cannot match. Pure uncontested 2026 stack.
Custom Plugin Development
Membership portals, booking systems, API integrations, internal tools, custom dashboards. We write plugins to do the things existing plugins do badly.
ACF Pro + Custom Post Types
Flexible content modeling for non-technical editors. Your team edits content; the layout stays clean. We use ACF Pro on every WordPress build.
WordPress Multisite
Franchise / multi-location WordPress with centralized administration. Each location its own site, all under one WordPress install. We have shipped this for LI franchises.
The Uncontested Long Island WordPress Stack
Headless WordPress is the most underused WordPress architecture on Long Island in 2026. We have audited every Long Island WordPress developer page ranking on Google for this keyword. None of them mention headless WordPress. We do, because we have shipped it for clients.
The architecture: keep your WordPress admin exactly as your team knows it — same login, same editor, same content workflow. Replace the public-facing WordPress theme with a Next.js frontend that pulls content via the WordPress REST API or GraphQL. The result is sub-two-second page loads, 95+ Lighthouse scores, and SEO performance that no WordPress theme on the market can match. Our own misservices.us site is built this way.
Headless WordPress is not for every project. Small five-page brochure sites do not benefit enough to justify the added complexity. But businesses with substantial content, heavy traffic, or SEO ambitions where competitors are running on Elementor — headless WordPress is the unfair advantage. We will tell you honestly in the audit whether your project fits.
WordPress Maintenance + Development Retainers
One-time builds quoted separately (custom theme: $3,500-$8,500; WooCommerce: $5,000-$15,000; headless WordPress + Next.js: $8,000-$25,000+).
Starter
Small WordPress site needing maintenance
- ✓ WordPress core + plugin updates
- ✓ Security monitoring
- ✓ Daily backups
- ✓ Up to 2 content updates/month
- ✓ 1× 30-min strategy call
Practice
Active WordPress site needing ongoing development
- ✓ Everything in Starter
- ✓ Up to 8 dev hours/month
- ✓ Feature/page additions
- ✓ Core Web Vitals tuning
- ✓ Monthly strategy call
Network
WooCommerce or multisite WordPress
- ✓ Everything in Practice
- ✓ Up to 16 dev hours/month
- ✓ WooCommerce optimization
- ✓ Dedicated senior WP engineer
- ✓ Bi-weekly strategy calls
Frequently Asked Questions
Need a Real WordPress Developer?
Free 30-minute WordPress audit. We assess your current site's performance, theme quality, plugin sprawl, and security posture. Then we tell you honestly what is worth fixing and what is worth rebuilding.
