Full-Funnel Marketing, Not a Menu of Services
Most Long Island internet marketing agencies sell their services as a menu β SEO, PPC, social, email, content, web design. Pick three. Pay separately. Track separately. Each channel runs in its own silo with its own monthly report and its own optimization cycle.
That structure misses what actually works. Customers do not move through a single channel β they touch four or five before they buy. They discover you on Instagram, search your name on Google, read a blog post, see a retargeting ad, click a Google Ad, and finally book through a Google Business Profile call. If your marketing channels are not coordinated, you measure the last click and over-credit one channel while under-credit four others.
MIS Services Inc has been running coordinated, full-funnel internet marketing for Long Island businesses since 2013. One team handling SEO + ads + social + email + content + reputation, with shared attribution and one monthly report covering the whole journey. Our retainer pricing reflects this β pick a tier by complexity, get the full stack, not a service menu.
Below: the funnel framework we use, the eight services in our stack, transparent pricing, and how to start.
Awareness β Consideration β Conversion β Retention
Every channel maps to a funnel stage. Coordinated together, they compound. Run as silos, they leak.
Awareness
Top of funnel. Build visibility with Long Island customers who do not know you yet. Organic search rankings, blog content, social posts, local press coverage.
Consideration
Middle of funnel. Customers know you exist; nurture them toward a decision. Email sequences, downloadable content, comparison pages, HIPAA-safe retargeting on Meta CAPI.
Conversion
Bottom of funnel. High-intent searchers ready to buy. Google Ads, conversion-optimized landing pages, social proof, transparent pricing, easy-to-find phone numbers.
Retention
Post-conversion. Keep customers, generate referrals, get reviews. Email lifecycle automations, review-generation workflows, loyalty programs, referral incentives.
Eight Channels, Coordinated by One Team
SEO
Local + national search engine optimization. See our Long Island SEO pages for detail.
Google Ads / PPC
High-intent search, display, YouTube, Performance Max. HIPAA-safe for medical clients.
Social Media
Organic + paid Meta, Instagram, LinkedIn, YouTube. Server-side CAPI for healthcare.
Email Marketing
Klaviyo, Mailchimp, HubSpot, Paubox HIPAA. Lifecycle automations, segmentation, A/B.
Content Marketing
Blog content, downloadable assets, video scripts, SEO copywriting.
Web Design + CRO
Custom and WordPress builds with conversion rate optimization.
Reputation Management
Google, Healthgrades, Vitals, RealSelf, Yelp. Negative review framework.
AI Search Optimization
Get cited in ChatGPT, Claude, Perplexity, Google AI Overviews. New for 2026.
Three Tiers. Pick by Channel Count.
Ad spend is separate and goes directly to Google or Meta β never marked up.
Starter
Solo Long Island business, 1-2 marketing channels
- β 1-2 channels (SEO + GBP, or PPC, or Social)
- β Monthly performance report
- β Foundational strategy
- β 1Γ 30-min strategy call
Practice
Established LI business running 3-4 channels in parallel
- β 3-4 channels working together
- β Full-funnel campaign architecture
- β Quarterly competitive audit
- β Cross-channel attribution reporting
- β Monthly strategy call
Network
Multi-location or $2M+ revenue Long Island business
- β 5+ channels fully orchestrated
- β Per-location campaign management
- β Custom analytics dashboard
- β Bi-weekly strategy calls
- β Dedicated senior strategist
Frequently Asked Questions
Ready for Full-Funnel Marketing?
Free 30-minute internet marketing audit. We assess your current channels, identify where the funnel is leaking, and send a written plan for the next 90 days. No long-term contract.
